The Tactics Academy Join the waitlist

A community for coaches and analysts

See more when you watch football.

Understand the thinking behind the game through detailed match analysis and conversations that develop your own tactical perspective.

100k+follow the analysis across platforms 300coaches through the course
Opening soon £12 a month for the first 50 members or any Tactical Coach System buyer. The waitlist gets the link first.

If this sounds familiar

I can see something is wrong. I cannot explain what.

Hundreds of hours of football watched, and none of it accumulates.

It is rarely effort and rarely intelligence. What is missing is a framework, so what you notice never adds up to anything you can use.

The thinking behind the teams.

We break down what the top elite coaches do with their teams, looking at how their ideas show up in the movements, relationships and decisions on the pitch.

Irresistible Coaching, a Tactics Academy analysis thumbnail with two opposing coaches face to face
Arsenal v Chelsea, 8 September issueRead it free in the newsletter
At 23:38, João Pedro is shown marking two Arsenal players and unable to press the ball Lavia jumps to press at 23:38, isolating Reece James At 23:40, the analysis marks the opposite half space opened by the pressing movement
Arsenal v Chelsea 23:38
  1. Intentions
  2. Patterns
  3. Outcomes

Inside the analysis

Detail in every moment.

This is the level we go to in our community to understand tactical intentions, patterns and outcomes.

Intentions

What is the player trying to protect?

João Pedro is covering two players, which means he cannot press the ball. We start with the job he is trying to do and the problem that creates.

Patterns

One movement changes the next decision.

Lavia jumps to press, leaving Reece James isolated. We follow how one player's movement changes the relationships around him.

Outcomes

Now the space has an explanation.

The movement opens the opposite half space. The position makes sense when we connect it to the decisions that came before it.

Read the full breakdown of this match, free

Bring your own reading of the game.

Watching the analysis is the starting point. The community gives you a place to ask questions, compare interpretations and develop the reasoning behind your own ideas.

  1. Work through the analysis

    Join live match analysis and see how important patterns are identified. Return to the recordings on your own schedule.

  2. Discuss what you see

    Bring your observations into conversations with other coaches and analysts, explore alternative readings and ask about the detail.

  3. Build a clearer process

    Use practical frameworks to organise your observations, with an archive to revisit and occasional guest sessions to broaden your perspective.

The Tactics Academy Fund

Your best analysis, rewarded and read.

Every month there is a pot, and a share of that month's membership goes into it. Members write their own analysis of any match they like. The best piece takes the pot and goes out in The Tactics Academy Newsletter as an issue of its own, alongside Lucas's, with the writer credited.

Judged on the reading, not the size of the fixture. A well argued piece on a Sunday league game beats a shallow one on a Champions League tie.

The 7-Day Tactical Coach System course cover

Included after 90 days

Keep developing. Keep the £97 course.

After 90 continuous days of active membership, you receive permanent access to the 7-Day Tactical Coach System, the course that sells for £97 on its own. Existing buyers keep the course access they already have.

The live analysis and community are the membership. The course is a reward for staying involved, and it is yours to keep.

Lucas Sutherland · Founder

You may already know the analysis.

I'm Lucas, a football coach and tactical analyst. Over 100,000 people follow my analysis across platforms, and The Tactics Academy exists to take that thinking further than a short video can.

I still coach, a men's senior side and youth players, so the analysis comes from the touchline as much as the screen. This community is where we work through it together, with the time to explain a decision and the space to question it.

  • 100k+followers across platforms, built on analysis content
  • 300coaches through the 7-Day Tactical Coach System
  • UEFA BLicence, still coaching alongside the business
  • MScPerformance Analysis in Football

I could not afford the coaching pathway and did not want to wait years for it. So I went looking for a way to understand the game properly, found it did not exist in any accessible form and built it.

If you are standing where I was, this is for you.

Lucas

Lucas Sutherland coaching on the training pitch
Coaching, analysing and learning alongside you.

Who we have helped so far

Coaches who now see the game differently.

Members of the 7-Day Tactical Coach System, in their own words.

Josh Evans1-on-1 Coaching Specialist, on the course. Click to play.
★★★★★
"Can't believe how much your course has taken me to the next level."
Josh Evans1-on-1 Coaching Specialist · Course member
  • ★★★★★
    "Didn't understand what my head coach meant by zone 14 until I watched this. Channels, spaces, zones and overloads. Very insightful stuff."

    Oliver GrantUEFA C Coach · Course member

  • ★★★★★
    "Things I felt I knew, I now see from a different perspective. I enjoy the game as both a spectator and a coach on a whole different level."

    Jerry NaylorGrassroots Coach, U12s · Course member

  • ★★★★★
    "It's really opened my mind to seeing the game differently from a coaching standpoint. This piece was always missing from my toolbox."

    Yossef Al-MashouqYouth coach, 10 years · USSF C-Licensed · Course member

300 coaches have been through the course. The membership is where that work continues.

Founding Membership · Opening soon

Be part of it from the beginning.

A Founding Member offer.

£12 a month for the first 50 members. Anyone who has already bought the 7-Day Tactical Coach System has the rate too. From now on, buying the course opens a 30 day window to join at the founding rate.

Joining as a new member
One of the first 50 people to join.
Already a Tactical Coach System buyer
You have the £12 rate. Existing buyers keep the offer.
Buying the course from now on
You have 30 days from your purchase to join at £12 a month. After that the founding rate is gone.

Founding Member · Monthly

£12a month

First 50 members, any Tactical Coach System buyer, or 30 days from buying the course.

  • Live tactical analysis and session recordings
  • Community discussions and Q&A
  • Practical frameworks and guest insight
  • Entry to the monthly Fund
  • The 7-Day Tactical Coach System, worth £97, after 90 days
Join the waitlist

Checkout opens at launch. The waitlist gets the link first.

Cancel renewal anytime. Your founding rate stays locked while your subscription remains active.

Founding Member · Annual

£120a year

Same eligibility. Twelve months for the price of ten, plus four things only annual members get.

  • Everything in the monthly membership
  • A 1-to-1 call with Lucas
  • The 7-Day Tactical Coach System from day one, not day 90
  • Written feedback from Lucas on one piece of your own analysis
  • Your questions put to guest speakers in advance
Join the waitlist

Checkout opens at launch. The waitlist gets the link first.

Cancel renewal anytime. Your founding rate stays locked while your subscription remains active.

Not ready to join?

Start with the free newsletter.

One written analysis a week, the same thinking as the membership, no charge. Read a few issues and join when you want the live sessions.

If the form does not load, subscribe here.

Before you join.

When does it open?

Soon. Checkout is not live yet. Join the waitlist and you will get the link the moment it opens, ahead of anyone else.

Who is the community for?

Coaches, aspiring analysts and football enthusiasts who want to develop a clearer, more independent understanding of the game. No formal qualification is required.

I am not a coach. Is this for me?

Yes, if you want to read the game with more precision. Analysts and fans sit alongside coaches in the sessions and the analysis is the same whichever seat you watch from. No qualification is required and nobody is asked to run a session.

Who can get the £12 a month offer?

The first 50 members, and anyone who has already bought the 7-Day Tactical Coach System. If you buy the course from now on, you have 30 days from your purchase to join at the founding rate. After those 30 days the offer is gone.

Do existing buyers need to pay again?

You keep your existing course and buyer community access permanently. The membership is a separate offer for those who want the live sessions and active discussion. Existing course buyers keep the £12 a month Founding Member rate.

Is there an annual option?

Yes. £120 a year, which is twelve months for the price of ten. Annual members also get a 1-to-1 call with Lucas, the course from day one rather than day 90, written feedback on one piece of their own analysis, and their questions put to guest speakers in advance.

How does the Fund work?

Every month a share of the membership goes into a pot. Members submit one piece of their own analysis on any match, at any level. The best piece, judged on the quality of the reading rather than the size of the fixture, takes the pot and is published in The Tactics Academy Newsletter with the writer credited.

Are the sessions recorded?

Where possible, live sessions are recorded and added to the member archive so you can return to them at a time that suits you.

When do I receive the course?

You receive permanent access to the 7-Day Tactical Coach System after 90 continuous days of active membership. Existing course customers retain their current access.

Is there a free way to start?

Yes. The Tactics Academy Newsletter is free and weekly, and it is where the written analysis lives. Subscribe here, read a few issues and join the membership when you want the live sessions and the discussion around them.

Can I cancel my membership?

You can cancel future monthly renewals at any time. Your access continues until the end of your paid period. Your founding rate stays locked while your original subscription remains continuously active.

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